Move over Mercedes, the big boys are in town. BMW sold 29,602 units last month, helping it overtake Mercedes-Benz as the top-selling U.S. luxury brand. As the car market makes a comeback, cautious consumers with cash to spend are looking to get the most bang for their buck – and BMW’s lineup of affordable luxury vehicles gives them exactly that.
Mercedes, BMW and Audi are some of the luxury-auto brands expanding their lineup with lower-cost models in an effort to capture new buyers while retaining the wealthier customers loyal to their market. The strategy is attracting younger car shoppers new to the luxury market, whose wealth may be increasing due to rising real estate values and low interest rates.
Crossover SAVs are more popular than ever, even across generations. First-time car buyers, empty-nesters and almost everything in between would find a crossover SAV suitable, making it a catch-all in the car market. Crossovers such as the reasonably priced X3 have seen an 81 percent jump in deliveries, helping boost May sales by 17 percent according to an autonews.com article.
Stop by JMK BMW today to learn more and check out our SAV lineup!